David is the Clinical Director of Otolaryngology Head & Neck Surgery at North Shore Hospital, Waitemata DHB in Auckland, NZ. He is also Clinical Lead for Patient Safety & Patient Experience. David has a strong interest in innovative approaches for safer care as well as the use of social media to enhance digital and physical patient experiences.
Social Media In Healthcare – What You Need To Know Today
Social media include a variety of ways of communicating such as blogs, microblogs (eg Twitter), wikis, media-sharing sites and social networking platforms. Most physicians will
have had exposure to some of these and may use them in their personal lives. However there is a reluctance to engage with social media in our professional lives.
This presentation will outline the current status of social media in healthcare and review the risks and opportunities for engagement. For those interested to learn more I will provide
some useful tips and guides for best practice as well as recommended sites and healthcare social media gurus to follow.